Synthetic Pr Engineering

**Subtitle:** *Why Some Brands Explode and Others Fade* Virality is not luck. Research by Jonah Berger (Wharton) and others has demonstrated that viral success is driven by predictable psychological and structural factors: social currency, triggers, emotion, public visibility, practical value, and storytelling (STEPPS framework). Synthetic PR applies AI and data mining to systematically engineer these factors into campaigns.