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The history of enterprise technology is littered with companies that built their core value proposition on top of proprietary platforms, only to have the rug pulled out from under them. We saw it in the web 2.0 era: companies built entire businesses on the Twitter API, only for Twitter to restrict access and kill their products overnight. We saw it with Heroku customers who loved the developer experience but watched dyno prices rise exponentially as they scaled. We saw it with Parse users who scrambled desperately when Facebook acquired and then unceremoniously shut down the platform, giving them a brief window to rewrite their entire backend. We saw it with Elasticsearch customers who faced sudden licensing changes that threatened their business models.
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