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Behavioral Analytics Founders

Behavioral Analytics Founders
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**Subtitle:** *The Founder's Guide to Building Data-Driven Products* Surveys tell you what people *say* they do. Behavioral analytics tells you what they *actually* do. The gap between the two is enormous: people overestimate their gym visits by 200%, underestimate their daily screen time by 40%, and misreport their purchasing motivations in 60% of cases.

Level: intermediateLanguage: EN EnglishRating: 0Reviews: 0
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