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ChatGPT and Generative AI in Business, Management, and Marketing

Unlock the potential of generative AI with this guide tailored for professionals in business, management, and marketing. Leverage ChatGPT to streamline workflows, enhance deliverables, and make data-driven decisions with precision and creativity.
What You'll Learn
Master ChatGPT Integration
- Seamlessly incorporate ChatGPT into product management workflows, from ideation to strategic planning.
- Use AI tools to enhance efficiency, foster creativity, and support decision-making processes.
Refine AI-Generated Outputs
- Develop critical skills to evaluate and refine AI-generated deliverables.
- Ensure outputs align with strategic business goals and maintain a high standard of quality.
Hands-On Capstone Project
- Apply your knowledge in a practical capstone project by building a personalized Product Management Portfolio with ChatGPT.
- Demonstrate real-world skills in leveraging AI for business deliverables.
Crafting Comprehensive Deliverables
- Use ChatGPT to design:
- Product Vision Boards
- Business Model Canvases
- Kano Models for feature prioritization
- Porter’s Five Forces for market analysis
- Transform traditional tools into AI-powered, actionable insights.
Effective Prompt Writing
- Master the art of writing precise prompts to guide ChatGPT in delivering relevant, impactful results.
- Refine AI-generated content to create powerful business strategies and marketing plans.
This guide equips business professionals, managers, and marketers with practical skills to harness ChatGPT’s capabilities. From strategic planning to market analysis, you’ll learn how to integrate AI into your workflow, enhance productivity, and stay ahead in today’s AI-driven business environment.